Microsoft and Hellblade developer Ninja Theory builds an AI called Muse that aims to generate ideas for game designs – it is already making “complex” game sequences
Blog Andrew Joseph 19 Feb , 2025 0

Microsoft has announced a new generative AI model designed specifically for gaming awareness.
The company details the so-called First World and Human Action Model (WHAM). WHAM, senior principal research manager and head of Microsoft's research gaming intelligence team, Katja Hofmann Blog Postsis a generative AI model that can generate game visual effects, controller operations or both.
Microsoft says it was developed by the Microsoft Research Game Intelligence and Teaching AI Experience (Tai X) team in collaboration with Hellblade Developer Developer ninja Theory. It is opening up procurement weights and sample data and making the executable of the WHAM presenter available – the concept prototype provides a visual interface for interacting with the WHAM model and a variety of ways to prompt the model.
The company offers many game editing that demonstrates the capabilities of Muse. Currently, the model can generate a “complex game sequence” by simply prompting the model, i.e., a controller action with 10 initial frames (one second) of human gameplay and the entire game sequence.
The game for training muse is the 2020 multiplayer game of Ninja Theory Bleeding edge. “We work closely with Ninja Theory and Microsoft Compliance Team to ensure that the data is ethically collected and used responsibly for research purposes,” Hoffman insists.

“It's surprising that Microsoft Research uses a variety of ways to explore new technologies in the rapidly growing AI industry using bleeding edge environments and data,” said Gavin Costello, Ninja Theory Technical Director.
“From the hackathon that kicks off all this, we first integrate AI into the bleeding edge, to building AI agents that might be more like human players, to the world and human action models, able to dream of a whole new bleeding edge game sequence, human guidance, It has been eye-opening to see the potential of this technology.”
Muse is used in the form of a “world model mode”, which means it is used to predict how the game will evolve from the initial hint sequence. The closer the generated game sequence is to the actual game, the more accurately the Muse captures the dynamics of the game.

Generative AI is one of the hottest and controversial topics in the creative industry. As video game development costs rise, publishers are increasingly seeking AI tools to speed up work and cut costs. Call of Duty reportedly sells “AI-generated cosmetics” for summoning: Modern Warfare 3 In the second half of 2023, Fans accuse Activating Re-Use Generating AI to Load Screen Last Year. EA said in September AI is the “core” of its businessjust last month Capcom says it is trying to generate AI The “hundreds of thousands” ideas needed to create an environment in the game.
Leader of PlayStation Productions and Leader of Products of PlayStation Studios Asad Qizilbash Weighing AI, saying its use in video games is important for Gen Z and alpha gamers They seek “personalization all over the world”.
“For example, non-player characters in the game may interact with the player based on the player's behavior, which makes it more personal. This is important for young Gen Z and Alpha Gen ofiences, who are the first generations to grow up,” Qizilbash said. People improve digitally, are looking for personalization of everything and looking for experiences that have more meaning.”
Microsoft goes all out, because even anyone with a rough knowledge of Chatgpt and Openai will realize that this development of Ninja theory is not surprising. Still, the company will face tough problems with some people in the video game development community who fear models like Muse will pull them out of work.
In the blog post, Hoffman insists that Microsoft's team “focusing on exploring models like Muse requires the ability to effectively support human creativity.”
Hoffman continued: “I look forward to seeing a variety of ways the community explores these models and builds on our research. I can't wait to understand these models and subsequent research will help shape and increase our understanding of our right.” All ways. How the generative AI model of human gameplay supports the concept of gameplay and paves the way for future, AI-based gaming experiences, including the use cases our colleagues at Xbox have already begun exploring.”
Wesley is the UK news editor for IGN. Find him on Twitter via @wyp100. You can reach Wesley via [email protected] or secretly visit [email protected].