President Nintendo wants to “create smiles” rather than just games

Over the decades, Nintendo has launched a series of iconic characters that have surpassed their video game space and become pop culture icons. From TV to movies to their own theme parks, Mario and friends have become sales machines-the company already knows Now there is timeand US President Doug Bowser hopes to continue.

“All the way back to the origins of 1889, we all care about entertainment. We were initially as manufacturers of playing cards… Through history, we have interacted with all kinds of games. Whether it's toys, bowling alleys, the whole thing, we have it.” MSNBC. “Now? Absolutely. Video games are at the heart of our entertainment experience, but we also learn that these characters and these worlds have the power to transcend the video game environment.”

Asked if Nintendo used this method as “following Disney.” Bowser did not see this, but wanted to state the company's important task statement.

“In the end, our mission is to create smiles. It's very simple, very simple. The strategy we use to do this is to increase the number of touchpoints consumers can have for our characters and the world,” he added. “So movies, theme parks, other video game experiences continue to create those touchpoints. If people want to get into our gaming ecosystem and get involved? We welcome it.”

Asked if we should see more live-action adaptations, movies and body attractions, Bowser said the trend we are seeing now will continue.

“In the next few years, a lot of things will happen.”

Back in 2016, the president of Nintendo Tatsumi Kimishima also had the same mindset when showing Nintendo to the world. “We want everyone to get familiar with our IP from a very young age from everyday life to as many people as possible,” he said. explain. “Our long-term strategy is to stimulate consumers’ interest in playing Nintendo gaming systems and encourage our gaming business to continue to grow.”