Assassin's Creed Shadow is the best-selling game in the United States in March
Blog Andrew Joseph 23 Apr , 2025 0
Assassin's Creed Shadow It debuted last month and became the best-selling game in the United States in US dollars in March 2025.
According to analytics company Circana, the company reported that Shadow has also become the second best-selling game this year, only lagging behind Monster Hunter: The Wilderness Then Kingdom Comes: Save II. It's also the best-selling game on Xbox in March and the second best-selling game on PlayStation and Steam.
We approached Circana analyst Mat Piscatella with more context about Assassin's Creed: The success of Shadows. He tells us that the launch of Shadows is the third largest in U.S. franchise history, following Assassin's Creed 3 and Valhalla. “It’s a nice start, so now we have to see where it goes from here.”
Last month, Ubisoft created a subsidiary company under its Assassin's Creed, Far Cry and Tom Clancy's Rainbow brand, and provided an investment of 1.16 billion euros (about $1.25 billion) from China's Megacorp Tencent.
Ubisoft announced the news Assassin's Creed Shadow Passes 3 million Player Mark. Ubisoft suffered a lot Highly anticipated slippers,,,,, Layoffs,,,,, Studio closeand Game Cancel Until the release of Shadows, it was under tremendous pressure on the company after its stock price reached a historic low.
Other statistics reported by Ubisoft have revealed IGN's coverage of an internal email that manifests the shadow's opening weekend, saying It's better than the 2020s' “Perfect Storm”.
Shadows earned the second highest sales revenue in the history of Assassin's Creed franchise, second only to Valhalla, the largest ever Ubisoft Day-One on the PlayStation Store, and has played over 40 million hours so far.
March was a big month for new releases, with seven of the top 20 games entering the charts for the first time, including WWE 2K24 (No.4), Split Fiction (No.5), Bleach: Rebirth of Souls (No.9), Xenoblade Chronicles X (No.17), and Suikoden I & II HD Remaster: Gate Rune & Dunan Unification Wars (No.18). Hello Kitty Island Adventure also specializes in Nintendo Ranked fourth on the Switch, and the free game Fragpunk ranked 8th in the top 10 steam rankings for monthly active users (MAUS).
Second place in the month after Assassin's Creed, this month is another debut title: MLB: Show 25, which is also PlayStation's best-selling game of the month. In the same debut month last year, its sales were 23% higher than its predecessor Major League Baseball (MLB) 24 points 23%.
Other matches in March include Fortnite, which leads all Maus games on Xbox and PlayStation, and Dragon Age: The Veilguard, which stands out on PlayStation from 103 February to 10 March, especially due to being added to PS+. Co-op Horror Games Warehouse leap from No. 93 in February's debut month to No. 1 on Steam Mau Chart in March, which is probably due to As time goes by, the social media virus develops.
While all these exciting new versions have done a great job for themselves, March is actually a lower month for the entire game. Overall gaming spending fell 6% year-on-year to $4.7 billion, and content spending fell 4% year-on-year to $4.2 billion. Non-mobile subscriptions and digital premium downloads on hosts are the only content areas that show growth.
I asked Piscatella about the context of why content spending has decreased, and he pointed out that mobile devices are the main perpetrators. Mobile spending fell 6% year-on-year, according to Sensortower's report.
“Mobile content is an important part of content, meaning that the decline there usually means the market is down. Group full game download spending rose in March this year. But it fell on mobile devices and fell in full game spending for PCs and lowered content spending on content spending, which means overall content has declined.”
As for hardware, spending fell 25% year-on-year to $286 million, the lowest March spending since 2019 ($279 million). The PlayStation 5 was the best-selling console this month, but its sales fell 26% year-on-year. Xbox ranked second, down 9% year-on-year, while conversion sales fell 37% from last year, which could be expected to be the upcoming successor, the Nintendo Switch 2.
The best-selling competition in the United States in March 2025:
- Assassin's Creed: Shadow (New)
- MLB: Program 25* (New)
- Monster Hunter: The Wilderness
- WWE 2K25 (New)
- Novel (New)
- Call of Duty: Black Ops 6
- PGA Tour 2K25
- NBA 2K25
- Bleach: Rebirth of the Soul (New)
- Kingdom Comes: Save II
- Minecraft*
- Big Theft Automatic V
- EA Sports FC 25
- Red Death Redemption II
- Madden NFL 25
- Elden Ring
- Xenoblade Chronicles X* (New)
- Suikoden I&II Remaster: Gate Rune & Dunan Unificaiton Wars (New)
- Marvel's Spider-Man 2
- EA Sports Academy Football 25
*Signs that Circana's data does not contain some or all digital sales. Some publishers, including Nintendo and Take-Two, do not share certain digital data for this report.
Rebekah Valentine is a senior journalist at IGN. You can find her post on bluesky @duckvalentine.bsky.social. Is there a story tip? Send it to [email protected].
