Former competition director says NIER: Automata restores Japanese gaming industry, convinces it to stop chasing overseas trends
Blog Andrew Joseph 28 Mar , 2025 0

NIER: Automatic It has attracted widespread attention from the series and its creators, but it may have had a greater impact on the industry. In a new interview, Shuhei Yoshida, former Playstation director, said he believes Nier: Automata “recovered” the Japanese gaming industry.
In an interview avwatch (As a translation genki_jpn) Yoshida said that the Japanese Olympic industry is struggling after chasing the overseas trends of the PlayStation 3 era. He said he thought director Yoko Taro made Nier: Automata without considering whether it would be sold overseas.
“From there, it's clear that Japanese creators are making 'Japanese things' and these things are for sale overseas,” Yoshida said. “Everyone realizes that with Nier.”
Yoshida continued, “It’s just saying ‘it’s OK to do this,’ but ‘we have to do this.’ “So the direction of the Japanese creators is ‘let’s stop imitating overseas countries’,’ if we create things with our own culture, and we understand, they will understand overseas. '”
“I think the Japanese gaming industry has recovered after Nier, so much so that I would say it was after Nier and Nier,” Yoshida said. “In short, I think Nier: Automata is the title that makes people realize 'let's do the Japanese.'”
NIER: The automaton has already All accountsIt was the success of publisher Square Enix and the creative team behind the game, including Yoko Taro. It produces Anime adaptation From the fall guys to soulcalibur, a series of cameos for the popular protagonist 2B.
The future of the series It seems a little unclearas of writing this article. Mobile Game Nier: Reincarnation Maybe Nier 3 fans are waitingYes Also closed last April. The creative team has also worked on some other projects, such as Card-driven RPG card soundbut Nier fans are still waiting for the next premium game.
Anyway, Yoshida sees the tide changes with NIER: Automata. Given the popularity of games today, I tend to agree. Hopefully we'll see more from NIER soon, but now, since our initial 2017 release date has been removed for about eight years, it's a good recognition of the legacy that Automata has already stood out.
Eric is a freelance writer for IGN.