Former Nintendo PR manager says strong opposition from Switch 2 and Mario Kart World Price is “a real crisis moment for Nintendo”
Blog Andrew Joseph 05 Apr , 2025 0
Amid Nintendo’s strong opposition to shock pricing in the Switch 2 and Mario Kart worlds, two former Nintendo PR managers described the situation as “a real crisis moment for Nintendo.”
Speech Videos on their YouTube channelformer Nintendo PR managers Kit Ellis and Krysta Yang criticized Nintendo Revealing the way to price $449.99 on Switch 2 and $79.99 price for Mario Kart.
“I don't want to exaggerate things in proportion, but it's really a real crisis moment for Nintendo,” Ellis said.
Mario Kart World isn't the only Nintendo Switch 2 game that costs $79.99. Some Nintendo Switch 2 Edition titles, such as The Legend of Zelda: Tears of the Kingdom, also cost $79.99.
Nintendo even caught fire To charge for Switch 2 tutorial video game experience, welcome to travelwhat fans said should be free. Astro's Game RoomFor example, it is pre-installed on every PlayStation 5 console and can also be used as a free technical demonstration of the DualSense controller.
Anger at pricing Even sprinkled into Nintendo's Treehouse live broadcastviewers “reduced prices” of spam during chats.
Ellis and Yang specifically criticized Nintendo for revealing the price of the Switch 2 and its games. They pointed out that when fans scramble to find pricing confirmations elsewhere, the “intentional” omission of the price directly lacks the price, causing confusion and misinformation.
Young claims the Switch 2 and Mario Kart World prices are “intentionally omitted from direct” but are poorly processed in terms of information in all these different places, and you want fans or consumers to piece it together. ”
Ellis added: “It’s just a disrespect to the consumer, ‘Oh, you just see the direct excitement, you’re just blindly throwing money at us, you won’t even ask that question because you’re so excited, aren’t you?’
“Almost a little demeaning to the wisdom of consumers,” Yang said.
The former NOA communications staff then continued to discuss Nintendo's failure to address pricing issues through public statements or in interviews with the media. They say this has caused rampant speculation to fill the gaps in misinformation.
“They made the story go out of control, out of control,” Young said. “They got out of control of it,” Ellis added.
What's wrong? Ellis and Yang suggest Nintendo now lacks the consumer mindfulness that once was, A review of the composition of Noa Boss Reggie Son-Aimé and The tragic loss of former Nintendo head Satoru Iwata.
Yang said Nintendo’s communication team will now recommend the company to issue an official statement, but the approval process will be painful, with many involved even before they even reached current Nintendo boss Shuntaro Furukawa.
Nintendo will also lose practice because it hasn't talked to the community or for a long time and does not have to deal with this negative impact, the two said. Nintendo 3DS price crash in 2011.
Now, employee Manning Demo Station is concerned at the public-facing Switch 2 hands-on meeting. Fans will ask reasonable questions at these public events and may hand those people over to the staff of the Manning Demo Station. If they respond with any form of answer, it may end up being online and as an official Nintendo answer.
What will happen next? It remains to be seen, but neither Ellis nor Yang expected the price of the Switch 2 or its games before the release.
For more information, please check it out Everything announced by Switch 2 Nintendo Directand What experts have to say about the Switch 2 price and the $80 price of Mario Kart World.
Photo taken by Getty Images on Dimitar Dilkoff/AFP.
Wesley is the UK news editor for IGN. Find him on Twitter via @wyp100. You can reach Wesley via [email protected] or secretly visit [email protected].
