Former PlayStation Boss is optimistic about Xbox's multiplication strategy

Microsoft has taken a new direction of multiplication for several Xbox games, and the former PlayStation Boss Layden believes that if it is properly processed, this new plan can be beneficial to the company, just like SEGA to Sega. Layden believes that Microsoft can benefit from a wider market and sell its game to part of its new multiplication strategy, but the unfavorable side is that it may make it difficult for the company to attract more people to its platform.

Layden said to YouTube channel: “Cross -platform is a strategy, especially in a world with a sharp rise in development costs.” Kiwi conversationEssence “By multiplication means to expand your addressable market, as the marketer said. How do you create fear of fear of missing, try to do this by taking everyone to your platform? It can be used on all platforms. This is your marketing strategy. “I can only sell it on my platform. “

As Layden pointed out, the transformation of this business strategy is precedent, because after launch and Dreamcast's sales are not good, SEGA withdrawn from the game console hardware competition to focus on development and release of video games. Layden said: “We have seen it before. I mean, when Sega brought their Dreamcast champion to PlayStation 2, I was engaged in business.

Microsoft has two large -scale games this year. It has been confirmed last year Indiana Jones and large circles will reach the platform After a few months of starting Xbox and PC, last week, the company revealed Forza Horizo ​​N 5 will also compete for PS5 in springEssence

In terms of hardware, Xbox Series X | S is sold behind Xbox One at the same time of its two life cycles, while PS5 exceeds PS4. The good news of Microsoft is that its multiplication method seems to be rewarded Obviously the first video game publisher in December 2024 Thank you for the summons of the mission.