Former Vice President of Quality Games Reflects Amazon’s Failure to Beyond Steam

About two decades ago, Valve expanded Steam to include third-party champions in becoming a major market for PC Games. This caught the attention of Amazon, which used to be the first book seller using its online coverage. But when Amazon tries to use Main Games To surpass steam, it is far from reaching this goal. Now, former starter game vice president Ethan Evans’s view on why Amazon can’t get rid of steam from its habitat.

pass PC gamersEvans in His LinkedIn account About Amazon’s multiple attempts to replace steam over the years. He noted that Amazon's attempt to expand its smaller online PC gaming store – Reflective Entertainment – has nowhere to go. Purchasing Twitch can’t convince players to make Prime Gaming their preferred PC gaming market. Even Prime Gaming's gaming process service Luna hasn't made much progress, although users are allowed to play games without high-end PCs. Finally, Evans concluded that Amazon underestimated the valve and did not understand why players attracted steam.

“(Steam) is a store, a social network, a library and a trophy case. It works well,” Evans wrote. “At Amazon, we assumed that the scale and visibility were enough to attract customers, but we underestimated the existing ones The power of user habits. We never verified our core assumptions until we invest heavily in solutions. The fact is that gamers have already provided solutions for their solutions that can solve their problems, and they won't Just because a new platform is to switch platforms. Before the customer starts building.

The lesson Evans learned from the failed attempt to replace Steam by Amazon is that all businesses should take the time to fully understand their target customers. He also stressed the importance of establishing conversations with clients and testing hypotheses before they can be big and very expensive.

Valve remains the most popular PC market in 2025, although competition comes from multiple storefronts. In other recent steam news Removed free games from Steam Because it infected players with malicious malware. Obviously, the same is true for the valve Games that users are not allowed to watch ads To play them. Valves are reportedly expanding their influence Steam Controller 2 and new VR controllershas not been officially announced yet.