GTA 6 boss discusses the long wait and how AI can replace human “creative genius”
Blog Andrew Joseph 11 Feb , 2025 0

Take-Two boss Strauss Zelnick comments on the long wait Big Theft Automatic VI And published the idea that artificial intelligence technology will surpass the “creative genius” that can only be possible from humans. Zelnick said in an interview that the GTA 6 has been waiting for a long time, partly because developer Rockstar Games is looking for “perfection.”
“What Rockstar Games puts into all titles is the desire for creative perfection, which is why it takes a long time and why it is complicated. We didn't ask for success until it appeared.” CNBC.
GTA 5 was released as early as 2013. In addition to PC, it also released a third-generation console platform. In total, More than 210 million copies sold. Zelnick said the GTA 5 has been a sales success in Take-Two and video gaming industries in general.
He said: “Grand Theft Auto 6? What can I say? There is huge expectations inside our company and the entire market. We will never be excited again.”
After years of development, GTA 6 is Set to play PS5 and Xbox Series X|S|s. Zelnick recently admitted to the game May delaybut for now, it is still expected to be released this year. Before that, Zelnick said he Learn about fans getting frustrated in the long wait for GTA 6.
As for his comments on AI, Zelnick said Take-Two’s team has been using digital tools since the earliest days of video game development, continuing that the video game industry is an innovator in the field. He said he hopes to continue using new AI technologies, but he also made it clear that AI cannot replace humans when it comes to creativity.
“Genius is human. Tools may be digital, but creative genius is human.” “We believe in protecting and paying for humans. We believe that if the work is copied by AI after it is finished, we should pay for their work. We It is right to ask someone to do it once, using their jobs, to work over and over, rather than paying for it.”
Before that, Zelnick said that artificial intelligence as a term has no meaning, because Machines don't learn – humans. “These are convenient ways to explain to humans that look like magic. Most importantly, these are digital tools, and we have always used digital tools.” “There is no doubt that what is considered today will help make Our business is more efficient and helps us do better without reducing employment.”
In other news, Zelnick recently discussed how Large games like the GTA 6 can help boost console sales.