Mario Kart World costs $80… Will GTA 6?

Rhys Elliott, a gaming analyst at Alinea Analytics, has a similar view Top 10 Best Selling Nintendo Switch Games As a guide, we may see a price tag of $80 in the future. “I can see Nintendo priced Mainline Pokémon games, Mainline Zelda Games, and the inevitable upcoming 3D Mario and Animal Crossing Games for $80 (but there is still a $70 figure).

OMDIA analyst James McWhirter added a suggested hypothetical splatoon 4 to the list of possibilities, and another idea for future monetization:

“For titles that don’t adopt the $80 benchmark price, Nintendo could be more inclined to alternative forms of monetization, including monetization that has not been used so far, such as paying for paid early access to a higher value version of its game.”

Big theft, huge price?

Covered by Nintendo, but what about other games? Earlier this year We specifically introduced a series of speculations: Big Theft Automatic 6. At the time, we were responding to rumors and discussions that Take-Two might set the sequel to over $200 million, and sell for $80, $90, or even $100. Analysts think this is unlikely, but what about now? Will Grand Theft Auto 6 cost $80…and even more?

Newzoo's market analyst Tiago Reis is certainly the case. “To be sure. Highly anticipated big hits (e.g., GTA 6, New Cod) can escape it due to the franchise’s endorsement. Most people won’t stop buying these games because they are expensive $10. If consumers are willing to wait, they can get it at a discount for a few months after the release, but these companies have raised prices from the highest value/price.

Lauren Universe, a colleague at Newzoo's customer service manager, added: “Frankly, I want Base GTA at least $80, multiple options (such as CIV 7) with multiple options (such as CIV 7), which include extensions, DLC and “early access.”

Dr. Serkan Toto, CEO of Kantan Games, agreed, even expanding the interest of who might be interested in raising prices is more than just two people. “I do believe that companies like Microsoft or Sony may feel encouraged to raise prices now. If Take-Two thinks about itself now, you’d be shocked: ‘If Nintendo could charge $80 for Mario Kart games, we could do the same for GTA 6, then thousands of champions have been working for 12 years?”

Newzoo market analyst Nuno Domingues Marques also proposed the price increase for Sony and Microsoft. “I’m not sure if Sony/Xbox will wait for the next generation to push, or if they’ll adjust the post-switch release, but of course, that seems like the way forward. Once third-party publishers think it’s reasonable, it’s likely to be as soon as possible. Not all exclusive games will cost $80, and I think I think prices are low in the likes of Ratchet & Clanket and other smaller Niche niche nichee’s.

But Elliott delayed the idea that the Mario Kart world could have opened up a more expensive floodgate. He noted that at least in the UK and Europe (the price difference in the US remains unproven), Nintendo charges more than the digital Mario Kart world to push more consumers to the digital version. But he suspects that because the other two console platforms are more digital than Nintendo (he discussed this in more detail in other articles on the Switch 2 price), it will be a tougher sale for other publishers.

While I believe in charging $70 for the GTA 6, I insist that it is a bad idea.

“While I believe the GTA 6 may cost more than $70, I insist that it is a bad idea.

“(two,) rock stars need to move players from GTA 5, and higher conversion costs will limit the acquisition of GTA 5 to GTA 6 players. Players who don't start from GTA 5 are probably one of the biggest threats to GTA 6, one of the biggest threats to GTA 6, and one of the biggest threats to GTA, a GTA doesn't really face. Tiktok, Netflix, and even its predecessor.

“(Three, Rockstar can easily charge $100 or more for the GTA 6 version and with an early access for a week, maybe thrown into the Shark Card. Players with disposable income will pay for you. These are two of the best in the world for Take Take-Two. It's almost the standard for AAA games.”

Elliott concluded that even with all this in mind, the GTA 6 still has a better chance than any other game. So ultimately, the pricing question for GTA 6 is still impossible to answer until Take-Two finally announced this.

Living in an interesting era

I will end up with a hope, though, which I got from Mat Piscatella, Circana analysts and several Newzoo analysts. These people told me that while we may continue to see games become more expensive (as Piscatella points out, it has been around for some time through collector versions and similar versions), we may also see them become cheaper in some ways.

“Other Nintendo games will certainly follow suit,” said Brett Hunt, a market analyst at Newzoo. “But it can open the door to Nintendo's tweaked discount strategy for Switch 2.”

Max agreed. “Perhaps we'll see a larger price window, as can be seen in the Donkey Games. Create space for multiple games of different sizes; games with a price of $49.99, $59.99, etc., with unique content depth and breadth expectations. I agree, I agree with the new discount strategy that might come from Nintendo.”

As Piscatella says, Nintendo may not be the only company that believes it is necessary to break with a $70 convention rather than just one way. “We can certainly see other publishers trying to build higher base prices for some of their new games. However, we can also see bigger price promotions and discounts.

“Due to all the uncertainty in the market, we all have to figure out what both publishers and consumers have to figure out what’s next. After all, these are interesting times.”

Rebekah Valentine is a senior journalist at IGN. You can find her post on bluesky @duckvalentine.bsky.social. Is there a story tip? Send it to [email protected].



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