The creator of the virus Charli XCX Apple Dance sued Roblox for impressing with his use of dance without permission
Blog Andrew Joseph 17 Apr , 2025 0

Kelley Heyer, an influential person in Tiktok and the creator of the viral dance of Charli XCX's song “Apple”, is suing Roblox, claiming it used “Apple Dance” in the game and profited from work without her permission.
If you don't fully follow the hip trends of young people, then “Apple dance“It's what it says on the tin can: the appealing dance that Heyer conceived and shared with Charli XCX's song “Apple Apple” through tiktok. The dance became so popular that it was yelled and shared on the Charli XCX tour. Carli X's Tiktok.

So it's no surprise that Roblox wants Apple Dance as part of one Collaboration between Charli XCX and one of the most popular games in Roblox: Creative Fashion Competition Game Dress up as impressed. Discovered Polygonsabout the lawsuit filed in California last week, Hayer claims that Roberts did initially contact her to license Apple Dance’s crossover activities. Haye says she is open to the idea of getting permission to dance if the term is correct – she even License it to Fortnite and Netflix passed a practical, signed agreement – but never reached an actual agreement with Roblox.
Heyer claims Robox released an Apple dance show before the negotiations ended and did not give her permission to use it. Haye said Roblox sold over 60,000 Apple dance sentiments, with an estimated sales of $123,000. The lawsuit also argues that while expressions are part of the Charli XCX event, the dance performance itself has nothing to do with the song or Charli XCX and is therefore merely the intellectual property of Heyer.
The lawsuit accuses Roblox of copyright infringement and injustice and calls for relief in the form of profits obtained by Roblox from the result of dance and Roblox's damage to Harmox Harming Heyer's brand and Heyer himself and attorney fees.
Updated 2:15 pm pt: Attoney, Miki Anzai of Heyer, shared the following statement: “Roblox is moving forward with Kelley's IP without signing an agreement. Kelley is an independent creator who should be fairly compensated for her work, and we have no other choice to prove it. We are still willing and willing to be peaceful and hope to reach a peace agreement.”
Rebekah Valentine is a senior journalist at IGN. You can find her post on bluesky @duckvalentine.bsky.social. Is there a story tip? Send it to [email protected].